Junior Product & Graphic Designer | Darton Group2003-08-01 - 2004-07-30Product design and development with French sales manager for the EU market.
Key Achievements:
.Helped in year one to launch the ceramic and tableware offices for the Darton Group.Director - Art Director - Product & Graphic Designer | ENJ Ningbo | Jump Hong Kong | REV design2004-02-01 - 2007-02-27Created Brand Identity for SWASH™ along with full line of packaging to planogram for retail in Hong Kong. Managing a team of 2
designers in Hong Kong, 1 product and 1 graphic designer, as well as 1 salesman, supervising the R&D team in Ningbo along with the
head of R&D on site. Design ODM and OEM overmolding plastic injection products for the local, mainland and international markets.
Consulted and worked on external design projects as director of REV design for ENJ, part of the LVMH group.
Key Achievements:
.Successfully managed and inspired a team of young local and international designers.
.Created an in-house design studio with consulting capability to both improve internal design needs and generate additional profit
..
Designed and helped market launch of local, national and international BrandsSenior consultant - Art Director - Senior Product & Graphic Designer - Illustrator | ScarsetDesign | SDHK ltd | Scarset Design EIRL2007-03-01 - 2021-01-01Developed, Designed, Branded & Consulted for countless local, National and Multinational companies, from workflow, product design,
branding, planograms, packaging, UI & UX, Applications, Displays, Interior Design, Illustration, Sound Design and more. With a
Clientele including : Vtech, WWF, Kim Robinson, 3M, Dairy Farm, MGM Grand Macau, Harvey Norman, Canal Toys Asia,
Prosperity Ind., Yueqing Leixin Creative Park, ORFI Paris, Winplus, YADA and many more...
Key Achievements:
.Designed and redesigned trendsetting Brands from Identity to products, packaging, planogram and showrooms.
.Help better workflow and lower creative expenses for countless businesses. .
.Created and helped develop the first line of FSC boxed games for WWF.
.Contributed with highly innovative and Maya principle based designs and engineering solutions for numerous new products
selling successfully worldwide.
.Recipient of the 2016 EYEKA Jury’s Prize for BEBELAC packaging design contest.Senior consultant - Art Director - Branding & Product development | Ideal Group Handicraft Mfg | FH&Home 凤凰美居 | DC ceramics2014-09-01 - 2021-01-01Grew Brands visibility and prestige within Mainland China’s market. Designed enhanced workflow to speed up pre-production
processes, better quality and lower costs. Innovative product design directions tailor-made per brand. Rebranding of both corporate
and b2c. Bottom-up design and structuring of seasonal collections of over 2400 new items in coordination with both In-house &
partner manufacturing and European Crystal makers.
Key Achievements:
.Recipient of the Spike Design Asia Pacific Pinnacle Award in 2017 for interior decorations.
.Trend-setting product design that allows FH&Home to be an annual host of Chinese Interior Designer’s meetings.
.Cost Reduction: achieved significant lowering of pre-production processes while increasing concept to production lead time to
faster market’s launches.Senior Consultant - Multimedia & Art Director - Branding & Marketing Director | Advent Advisory Ltd2021-03-01 - 2021-09-01Project-based contract, leading Brand creation and marketing for International Cashmere maker TSE’s new lifestyle brand Moscrypto.
Originated all branding, design, tone of voice, art-direction, web development. Jump started the brand in entering the NFT market
and quickly creating revenue from tokens. Designed from the ground-up, the brand’s lifestyle concept of “Digital X Reality”, mixing
Non Fungible Token, Tangible limited edition handmade products and Augmented Reality Interactive Application. Leading the Brand
Director and Creative writer to successfully promote the launch of the brand with SCMP Style, Jet magazine, #Legend & Apple Daily.
Key Achievements:
.Record time: 2.5 months successful launch of both Brand, Website, NFTs and Products.
.First lifestyle brand in the world to bring NFT into Tangible items for TSE.