平面設計

Priscilla Chung

8yrs+ Digital Marketing / Design

語言： 中文 (廣東話) / 中文 (普通話) / 英文

來自： 香港

個人簡介

Over 8yrs of marketing & design expertise. Creative & self-motivated, able to master projects independently. Works include copywriting / ad management / graphics design / typesetting / lettering / audio & video editing.

學歷

HKU
Bachelor of Journalism
2010-09-01 - 2013-06-30

工作經驗

Operations & Marketing Director | GLO Travel
2016-03-01 - 2021-04-16
Formulated seasonal and tactical marketing campaigns for revenue growth and brand awareness. Managed multiple FB/IG accounts, hands-on experience from copywriting, graphics design, audience engagement to ad placement. Oversaw website revamps and enhancement, working closely with a SCRUM team. Optimised operation workflow by introducing automated procedures to boost efficiency and release staff capacity. Directed product and content development to tour destinations including Iran, Israel, Jordan, Cuba, Japan and North Korea.
Marketing Officer | Citibank Hong Kong
2013-12-15 - 2015-07-31
Developed marketing angles for card, mortgage and banking acquisition campaigns. Worked closely with media and production agencies on media strategy and creative. Monitored the daily performance of SEM, display and social media placement.
Bilingual Copywriter | Guru Online
2013-06-15 - 2013-12-14
Generated creative ideas on Facebook content, include daily updates and online campaigns. Wrote social media copy, ad copy. Designed graphics for creative content.
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個人作品

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