個人簡介
背景:advertising agency; native ad platform; education; beauty firm
做過嘅內容範疇:
🟣 Affiliate, agency, brand digital full funnel campaigns planning, management and optimization
🟣 Content, video and graphic creation
🟣 Data analysis
年資:7年
工作範圍:
🟣 On and offline Ads Managing:
-Display ads (Google, Yahoo, MSN direct buy, media direct buy), -native ads (Outbrain and Taboola),
-programmatic display and video ads (TTD, DV360),
-search ads (Google, Yahoo, Bing),
-social media ads (FB, IG, 小紅書, Tiktok, etc.) ,
-printing ads,
-OOH, TV ads
🟣 Influencer (KOL) marketing
🟣 Data analysis (Google Analytics; Tableau; Google Data Studio)
🟣 設計: 圖像/平面/Logo/ 網頁/ App/ H5/ Printing/ 網頁設計/剪片/ 插畫/ 產品設計
🟣 Content creation: 中 英 日 普
熟悉軟件:
🔹 Online advertising: Meta, DV360, Google Ads, TTD, Outbrain, Taboola, 小紅書, 抖音, 百度, 微博
🔹 Adobe - AI, PS, After Effects, Premiere, XD
🔹 Google tag manager, Google Analytics; Tableau; Google Data Studio, Wordpress, Wix.com, Canva, etc.
學歷
- City university of Hong Kong
- Bachelor if Arts (Hons), media and communications
- 2010-2013